Privacy Policy

TA-DA.ME LTD is a private limited company incorporated in England and Wales under company number 16647779, with registered office at 23 Alphabet Mews, London, England, SW9 0FN.

For the personal data described in this Policy, TA-DA generally acts as a data controller because we decide why and how that data is processed. In some situations, third parties such as payment providers, credit reference agencies, deposit-protection schemes and utility providers will act as independent controllers for the data they process for their own purposes.

• people who visit our website or platform;
• prospective tenants, tenants, landlords and property operators;
• people who contact us, create an account, complete verification or use our services;
• other individuals whose personal data is provided to us in connection with a property enquiry, tenancy process or legal issue.

3.1 Identity and contact data

name, date of birth, email address, telephone number, postal address and account credentials;

3.2 Verification and tenancy data

government-issued ID, proof of address, proof of income, employment details, right-to-rent or similar eligibility information where relevant, tenancy application data, communications, booking details, deposit and tenancy documents;

3.3 Landlord and property data

contact details, proof of ownership or authority to let, listing details, property-related documents, payment settlement details and communications;

3.4 Payment and transaction data

payment confirmations, transaction references, payout details, invoice information and limited payment metadata. We do not store full payment-card details; card processing is handled by payment providers such as Stripe;

3.5 Credit and fraud-prevention data

credit-reference outputs, affordability indicators, fraud signals, sanctions or AML screening results where used, and internal risk flags;

3.6 Technical and usage data

IP address, device identifiers, browser and operating system details, login history, referral source, cookie identifiers and platform usage data;

3.7 Special category data

We do not intentionally request special category personal data unless it is strictly necessary and lawful to do so. Please avoid sending health, biometric or other special category data unless we ask for it for a specific reason and tell you how it will be used.

• directly from you when you create an account, complete forms, upload documents or communicate with us;
• from landlords, tenants, guarantors or property operators involved in a transaction;
• from payment providers, credit reference agencies, identity-verification providers and deposit-protection schemes;
• from analytics, cookies, server logs and fraud-prevention tools;
• from publicly available sources and regulators where relevant for compliance checks or dispute handling.

We process personal data only where we have a valid lawful basis under Article 6 UK GDPR. Depending on the context, more than one lawful basis may apply.

Purpose/Typical lawful basis

• creating and managing accounts; enabling log-in and platform access - performance of a contract; legitimate interests
• matching tenants and landlords; arranging viewings; facilitating introductions and tenancy administration - performance of a contract; legitimate interests
• identity checks, fraud prevention, abuse prevention and platform security - legitimate interests; legal obligation where applicable
• credit and affordability checks where used in the application flow - performance of a contract; legitimate interests; legal obligation where applicable
• processing payments, payouts, invoices, refunds and fee administration - performance of a contract; legal obligation
• deposit registration and compliance with housing, accounting, tax and regulatory obligations - legal obligation; performance of a contract
• customer support, complaints, disputes and legal claims - legitimate interests; legal obligation; establishment, exercise or defence of legal claims
• service analytics, troubleshooting and product improvement - legitimate interests; consent where required for cookies or similar technologies
• marketing communications and non-essential tracking - consent, and in some cases legitimate interests where permitted by law

We may use identity-verification, fraud-prevention and credit-reference tools provided by third parties, including Experian or similar providers. These checks may contribute to risk assessment, affordability review or tenancy suitability assessment.

Where automated tools are used, we aim to ensure that significant decisions are not made solely by automated means where Article 22 UK GDPR would prohibit this. You may ask for human review, express your point of view and challenge a decision where those rights apply.

• landlords, tenants, guarantors or property operators where necessary to progress an enquiry, viewing, application or tenancy;
• service providers that support hosting, analytics, communications, payments, identity verification, credit checks, customer support and security;
• payment providers such as Stripe Payments UK Ltd;
• credit reference and identity verification providers such as Experian or equivalent providers;
• deposit-protection schemes and related compliance providers where a deposit is taken;
• utility or move-in partners if you ask us to arrange or refer those services;
• professional advisers, insurers, auditors, law-enforcement bodies, courts, regulators and public authorities where required or appropriate.

Where a third party processes personal data on our behalf as our processor, we expect an appropriate written data-processing agreement. Where the third party uses the data for its own purposes, it will normally be an independent controller and its own privacy notice will also apply.

Some of our providers may process personal data outside the UK. Where that happens, we use transfer safeguards recognised under UK data-protection law, such as adequacy regulations, the UK Addendum to the EU Standard Contractual Clauses, the UK International Data Transfer Agreement or another lawful transfer mechanism, together with risk assessment where required.

We use technical and organisational measures designed to protect personal data, including encrypted transmission where appropriate, access controls, authentication safeguards, logging, provider management and incident-response procedures. No system can be guaranteed to be completely secure, but we take reasonable steps appropriate to the risk.

Depending on the circumstances, you may have the following rights under UK data-protection law:

Right/What it means

You may also withdraw consent at any time where processing depends on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, contact us using the contact details published on the platform or write to our registered office. We may ask for information to verify your identity before acting on a request.

We use cookies and similar technologies to operate the platform, remember settings, understand usage and improve our services. Under PECR, strictly necessary cookies do not require consent, but non-essential cookies such as analytics, functionality and marketing cookies generally do require consent unless an exemption applies.

• strictly necessary cookies used for core platform functions, security, authentication and network management;
• preference or functionality cookies where enabled;
• analytics cookies, including tools such as Google Analytics, only where lawful and configured in line with applicable consent requirements;
• marketing or advertising technologies only where you have given the required consent.

You can manage non-essential cookies through our cookie banner or consent-management settings and can withdraw consent at any time.

Our services are intended for adults. We do not knowingly provide the platform to children or intentionally collect personal data from anyone under 18 in connection with tenancy services.

We may update this Policy from time to time to reflect legal, regulatory, technical or operational changes. The latest version will be published on the platform with the updated date shown at the top of the document.